Goal — unify visual communications across digital touchpoints and international print, balancing academic rigor with student-friendly accessibility.
Goal — unify visual communications across digital touchpoints and international print, balancing academic rigor with student-friendly accessibility.
Goal — unify visual communications across digital touchpoints and international print, balancing academic rigor with student-friendly accessibility.
I architected the brand system, designed the logo, built the mobile web, and produced Dubai brochures, badges, and email banners.
I architected the brand system, designed the logo, built the mobile web, and produced Dubai brochures, badges, and email banners.
MSM Academy — cohesive brand identity, logo, and digital and print assets. I led the brand system, mobile web, brochures, badges, and email banners.
MSM Academy — cohesive brand identity, logo, and digital and print assets. I led the brand system, mobile web, brochures, badges, and email banners.
MSM Academy — cohesive brand identity, logo, and digital and print assets. I led the brand system, mobile web, brochures, badges, and email banners.
Built a modular system: palette (primary/accent), type stack (display/body/UI), grids for print and web, and reusable components (cards, buttons, banners)
Built a modular system: palette (primary/accent), type stack (display/body/UI), grids for print and web, and reusable components (cards, buttons, banners)
MSM Dubai — logo aligned with the brand system. I used Dubai’s raptor birds as the local symbol and combined them with a shield, book, and pen to express protection and learning. Developed mark semantics and geometry, construction grid, logotype balance, versions, and clearspace.
MSM Dubai — logo aligned with the brand system. I used Dubai’s raptor birds as the local symbol and combined them with a shield, book, and pen to express protection and learning. Developed mark semantics and geometry, construction grid, logotype balance, versions, and clearspace.
Brand identity (system) and logo
Brand identity (system) and logo
Dubai
Dubai
Focused on IA, navigation, accessibility: fast paths for applicants, schedule, contacts.
Component cards and CTAs, responsive type scales
Focused on IA, navigation, accessibility: fast paths for applicants, schedule, contacts.
Component cards and CTAs, responsive type scales
Mobile version of the site
Mobile version of the site
Structured spreads on a strict grid, refined hierarchies, localization, and print specs (CMYK, bleeds, stock). Visually aligned with the digital system.
Structured spreads on a strict grid, refined hierarchies, localization, and print specs (CMYK, bleeds, stock). Visually aligned with the digital system.
Designed legible badges: contrast, large type, QR/barcode, materials (laminate/plastic), clips/lanyards in brand style.
Designed legible badges: contrast, large type, QR/barcode, materials (laminate/plastic), clips/lanyards in brand style.
Brochures and Badges
Brochures and Badges
I integrated into MSM Academy’s team cadence: weekly reviews with the PM and content team, short iterations, transparent decision‑making. We set sprint goals, validated hypotheses via quick tests and pilot releases, and pushed feedback directly into Figma components and guidelines. This made design the team’s shared language and standards a lever for faster asset production and brand consistency.
I integrated into MSM Academy’s team cadence: weekly reviews with the PM and content team, short iterations, transparent decision‑making. We set sprint goals, validated hypotheses via quick tests and pilot releases, and pushed feedback directly into Figma components and guidelines. This made design the team’s shared language and standards a lever for faster asset production and brand consistency.
Process and collaboration
Process and collaboration
Ivan Lukianets
Ivan Lukianets
Head of Marketing
Head of Marketing
Head of Marketing
I would like to leave my highest recommendation for Vadym, with whom I worked side-by-side at MSM Academy. I had the pleasure of being his manager, but our collaboration felt more like a true creative partnership.
Our professional dynamic was a perfect example of synergy: my structured and strategic vision was ideally complemented by Vadym's creativity and exceptional design sense. Working with him was an absolute pleasure. I could always rely on Vadym, knowing that any idea would be brought to life not just with quality, but with inspiration and meticulous attention to detail. This allowed me to focus entirely on strategy, confident that the creative execution was in the best hands.
A prime example of our joint work was the launch of the "English in Dubai" project, for which Vadym developed the entire visual identity from the ground up. His deep understanding of not only aesthetics but also the technical aspects of UI/UX, repeatedly helped us to optimize our digital products quickly and efficiently.
Vadym is more than just a strong designer; he is someone who is constantly growing and with whom it is always exciting to generate and discuss new ideas. I wholeheartedly recommend Vadym as an exceptional professional and a reliable team player.
I would like to leave my highest recommendation for Vadym, with whom I worked side-by-side at MSM Academy. I had the pleasure of being his manager, but our collaboration felt more like a true creative partnership.
Our professional dynamic was a perfect example of synergy: my structured and strategic vision was ideally complemented by Vadym's creativity and exceptional design sense. Working with him was an absolute pleasure. I could always rely on Vadym, knowing that any idea would be brought to life not just with quality, but with inspiration and meticulous attention to detail. This allowed me to focus entirely on strategy, confident that the creative execution was in the best hands.
A prime example of our joint work was the launch of the "English in Dubai" project, for which Vadym developed the entire visual identity from the ground up. His deep understanding of not only aesthetics but also the technical aspects of UI/UX, repeatedly helped us to optimize our digital products quickly and efficiently.
Vadym is more than just a strong designer; he is someone who is constantly growing and with whom it is always exciting to generate and discuss new ideas. I wholeheartedly recommend Vadym as an exceptional professional and a reliable team player.
I would like to leave my highest recommendation for Vadym, with whom I worked side-by-side at MSM Academy. I had the pleasure of being his manager, but our collaboration felt more like a true creative partnership.
Our professional dynamic was a perfect example of synergy: my structured and strategic vision was ideally complemented by Vadym's creativity and exceptional design sense. Working with him was an absolute pleasure. I could always rely on Vadym, knowing that any idea would be brought to life not just with quality, but with inspiration and meticulous attention to detail. This allowed me to focus entirely on strategy, confident that the creative execution was in the best hands.
A prime example of our joint work was the launch of the "English in Dubai" project, for which Vadym developed the entire visual identity from the ground up. His deep understanding of not only aesthetics but also the technical aspects of UI/UX, repeatedly helped us to optimize our digital products quickly and efficiently.
Vadym is more than just a strong designer; he is someone who is constantly growing and with whom it is always exciting to generate and discuss new ideas. I wholeheartedly recommend Vadym as an exceptional professional and a reliable team player.
A bit about me
Feedback
Social networks
Design by Vadim Filatov
Design by Vadim Filatov
Copywriting 2025
Copywriting 2025
MSM Academy — cohesive brand identity, logo, and digital and print assets. I led the brand system, mobile web, brochures, badges, and email banners.
Goal — unify visual communications across digital touchpoints and international print, balancing academic rigor with student-friendly accessibility.
I architected the brand system, designed the logo, built the mobile web, and produced Dubai brochures, badges, and email banners.
Built a modular system: palette (primary/accent), type stack (display/body/UI), grids for print and web, and reusable components (cards, buttons, banners)
MSM Dubai — logo aligned with the brand system. I used Dubai’s raptor birds as the local symbol and combined them with a shield, book, and pen to express protection and learning. Developed mark semantics and geometry, construction grid, logotype balance, versions, and clearspace.
Brand identity (system) and logo
Dubai
Focused on IA, navigation, accessibility: fast paths for applicants, schedule, contacts.
Component cards and CTAs, responsive type scales
Mobile version of the site
Structured spreads on a strict grid, refined hierarchies, localization, and print specs (CMYK, bleeds, stock). Visually aligned with the digital system.
Designed legible badges: contrast, large type, QR/barcode, materials (laminate/plastic), clips/lanyards in brand style.
Brochures and Badges
A bit about me
Feedback
Social networks
Design by Vadim Filatov
Copywriting 2025
I integrated into MSM Academy’s team cadence: weekly reviews with the PM and content team, short iterations, transparent decision‑making. We set sprint goals, validated hypotheses via quick tests and pilot releases, and pushed feedback directly into Figma components and guidelines. This made design the team’s shared language and standards a lever for faster asset production and brand consistency.
Process and collaboration
Ivan Lukianets
Head of Marketing
I would like to leave my highest recommendation for Vadym, with whom I worked side-by-side at MSM Academy. I had the pleasure of being his manager, but our collaboration felt more like a true creative partnership.
Our professional dynamic was a perfect example of synergy: my structured and strategic vision was ideally complemented by Vadym's creativity and exceptional design sense. Working with him was an absolute pleasure. I could always rely on Vadym, knowing that any idea would be brought to life not just with quality, but with inspiration and meticulous attention to detail. This allowed me to focus entirely on strategy, confident that the creative execution was in the best hands.
A prime example of our joint work was the launch of the "English in Dubai" project, for which Vadym developed the entire visual identity from the ground up. His deep understanding of not only aesthetics but also the technical aspects of UI/UX, repeatedly helped us to optimize our digital products quickly and efficiently.
Vadym is more than just a strong designer; he is someone who is constantly growing and with whom it is always exciting to generate and discuss new ideas. I wholeheartedly recommend Vadym as an exceptional professional and a reliable team player.
Design by Vadim Filatov
Copywriting 2025
A bit about me
Feedback
Social networks